women ugg slippers and Nordstrom
Having done one session and looking at actual revenues, I decided to change the way we offer classes, including the fees we charged. I can recreate the wheel. I do one session, and then review how it works. The interesting thing about that? After the session was over, I didn really do a step back, big picture review of how the session worked. I had some ideas for new classes and packaging up the old ones, but I didn really do the business owner thing and look at the business. (Bad Dawn.)It took my being in a business retreat last week and presenting my ideas for the packages of classes I was going to offer, and one of my masterminders going, much are you charging for classes? That ridiculously too low. Do you really want to be seen as Wal Mart? though my first reaction was a so do not want to rethink all this, that statement hit me hard. No, of course I don want to be seen as Wal Mart. I do believe in get what you pay for and the perceived value of things. If these are such great classes, why are they dirt cheap? My time, and my instructors time is certainly valuable, and the classes are packed with information. This is high quality, silk shirt type of material. And while, in general, I very pleased with how the spring/summer session went, I never satisfied with good enough. I a maximizer, and I always want to make it ( being anything) the best it can be. Are we going to be Nordstrom? Maybe. At the very least, I like to be Chico (with their really awesome collection of accessories). I written before about how writing and publishing a book should be seen as a business. Well, what kind of business? Do YOU want to be the Wal Mart in your field? Would you rather be a Nordstrom? Or something in between, like a Chico (Remember the great accessories!)Of course, books sell at a specific price range. You not really going to sell your hardcover for $200. However, there are some places where a Wal Mart vs. If you self publish, you do not want someone to pick up your book and immediately know it been self published. That means spend the money on an editor, proofreader, book designer You don want your book to stand out as low quality among traditionally published books. I can pretty quickly (without even looking at the title page) tell whether a book been (badly) self published, from quality of printing, formatting, and editing. There nothing wrong with self publishing. You just have to determine if you want your book to look like the high quality books (in look and format) the traditional publishing houses put out. Again, I can tell if it a do it yourself website, or one that looks professional. If the only face you have to show to the world is your website, make it look like you a professional. Don let your sixteen year old nephew do the design. Look big and play big. Rethink that picture of you at the party with a martini glass in your hand (unless it part of your persona). Have high quality, professional pictures taken. Think about what you wearing, the background, what you holding. The picture file (more than likely a digital file in this day and age) needs to be high quality as well. The last thing you want is a grainy picture on the back of your book. If you don have a writing coach or writing group, get one. The last thing you want is to diminish the credibility you worked so hard to build by shoddy writing. This can include all sorts of things like query letters and book proposals. While the public doesn see your initial (or 500th) query letter or proposal, someone will. Whether an agent or a publishing house, come across as a professional, and not a be doing yourself a severe injustice if you don publish my book attitude.So take some time and think about it. Who are you in your world? If you writing a book, you want to be seen as an expert. Are you a Wal Mart expert or a Nordstrom expert? How does that affect your book? What do you need to put in place? Mind you, there are those of us who do shop at Wal Mart, and I can find some pretty darn good deals there, on occasion. But there are certain things I would never buy there my shoes, for example, if I want them to last.