fake uggs Tom Brady ‘makes it safe for men to wear UGGs’ in new ad for sheepskin boots
UGG Australia has recruited Tom Brady for its latest ad campaign, in the hope of luring men to those famous sheepskin boots.
The Patriots quarterback and Gisele Bundchen’s other half is seen catching an imaginary football thrown by a young fan at the airport in the new print and television ads.
By using the ‘obviously attractive’ football star, a celebrity sponsorship consultant told the Boston Globe: ‘Its not as if you see the ad and say, “Oh, I have to have that because Tom Brady has that.” It really is more about saying its safe for
men to like UGGs.’
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Shoe charming: The Patriots quarterback, and Gisele Bundchen’s other half, is seen catching an imaginary football thrown by a young fan at the airport in the new print and television ads
She added that Mr Brady was an
‘obvious choice, because he is so professional. . . . Hes a leader in
his field, hes obviously attractive, and hes articulate, notIn advance of
the new fall 2012 ad campaign, UGG has also put up an 88 foot wide and
225 feet tall giant billboard of Mr Brady opposite New Yorks Madison Square Garden.
According to Ms Rishwain, sales of UGG’s
mens products have grown over the past year thanks to Mr Brady,
who has worn the companys Ascot slipper ‘for
years,’ and has also been spotted sporting the ‘Butte’ boot, she said.
Jim Andrews, a senior vice
president with IEG LLC, a sponsorship consultancy, admitted Mr Brady is ‘pretty close to the perfect
package for an advertiser.’
Successful marketing ploy: According to the company, sales of UGG’s
mens products have grown over the past year thanks to Mr Brady, who has worn the companys Ascot slipper ‘for’His qualities are
pretty obvious: Hes a great athlete with a winning team, hes led them
to championships, plus he has the model good looks to go along with
that, and a big fan base of men and women.’
While Mr Bradys deal with UGG could potentially ‘turn off old school football guys,’ he will most likely prove effective at helping the’Whether you are a fan or not, youre drawn to watching him,
‘ said UGG.