uggs bags name change help Metro Shoe Warehouse take big steps in Oklahoma City metro market
With a few moves and a name change, Metro Shoe Warehouse is still finding the right fit.
For years, the Oklahoma City based shoe retailer was known as Westies. But the name probably deterred a lot of potential customers, who thought the store only carried Nine West brand shoes, said Jason Parks, president and owner of the company.
And the stores are moving into larger and more visible spaces. An 8,000 square foot Oklahoma City store opened this past spring at W Memorial Road and N Pennsylvania Avenue just across the parking lot from its former Westies store.
In Norman, Metro Shoe Warehouse is in the process of moving into a larger space once occupied by Athletic Village in the University North Park shopping center.
Addressing rumors a store will open at Classen Curve, Parks said the opportunity was on the table, but for now, there’s no plan to move to the shopping center near the Chesapeake campus. Metro Shoe Warehouse has experienced “severe growing pains” and wants to focus on the two current stores, he said.
“It’s a big city concept. We happen to be in Oklahoma,
” he said.
Footwear brands such as Ugg, Toms, Merrell and Vibram Five Fingers a fitted, flexible running shoe that feels like being barefoot elicit a cultlike following.
Parks said his buyers carefully choose brands, then carry the entire line, so shoppers often find styles that aren’t available elsewhere. The stores also carry clothing, including The North Face outerwear and collegiate apparel, and recently added accessories such as watches.
The company’s website, which is essentially a virtual catalog for the store’s stock, comprised 50 percent of its business a few years ago, said Heath Martin, Parks’ business partner and the company’s vice president.