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Monday offers aren super compelling, but don need to be, she said. been the biggest shopping day of the year for the last few years, so they know that people are going to come. Manley, 44, of Bowling Green, Kentucky,
took advantage of cyberdeals well before Cyber Monday. She started shopping online early last week, and snagged deals including puffer vests from Aeropostale that she bought before Thanksgiving that were $46 marked down to $14, plus free shipping. She planned to hit Dillard and Forever 21 sites after work to look for Uggs shoes and sweaters for her three children age 13, 15 and 18, as well as free shipping offers.
ComScore Chairman Gian Fulgoni said the strong spending online so far stems from the health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early. people shopping on mobile devices is also spurring growth. The NRF expects one in five people will use a mobile device to shop on Cyber Monday. IBM Digital Analytics Benchmark said this year marked the first weekend after Thanksgiving where mobile traffic accounted for more than half of all online traffic on Saturday and Sunday.