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When it comes to designer clothes, one of the more unappreciated countries when it comes to fashion contributions is Australia. And while there are successful fashion trends originating from the Country Down Under, only a few is as recognizable and as widely used as the ugg boot. Produced in different countries around the world, the concept of these boots are utilized by different apparel brands. But only a few out there has made them with the level of mastery associated with UGG Australia.

Uggs are unisex boots made from sheepskin. These boots are tanned on the outside, fleeced on the inside, and has a synthetic sole. First developed as utilitarian footwear, these boots are best known for its superior comfort. An additional benefit is it gives warmth to its wearer’s feet. As such, these boots are very popular in places with cold weather. But it gained notoriety overseas mainly because people think they are very fashionable.

During the early 1970s, uggs are brought into American consciousness thanks to surfers. Some of these surfers loved these boots when they chanced on getting into Australia, and as a result they imported some pairs in the USA. Most of the early uggs in America were sold in California, where surfing is considered to be a big time sport. They immediately caught on with the public, and supply of course must meet with the rising demand. Recognizing this new niche market, Brian Smith and Doug Jensen established an ugg boot distributing company in 1978. Eventually, they made their own boots and the company is since known as UGG Australia.

This company has since been known for producing boots that have specifications exacting (or at least almost) that of authentic Australian uggs. Their original sheepskin boots are named the “Classic”. Designed for both men and women, boots made by UGG feature all the traits that people love about uggs. Not only does it keep the feet fresh and comfy in most weather conditions, but they also look very classy for most outfits too. In the beginning,
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its niche market consists only of surfers, but their products have actually caught on with the mainstream public. In fact, wearing them is considered as a fashion trend since the early 2000s.

But if you think UGG Australia is all about boots, think again. They now feature an expanded product line that features a distinctive Australian flavor. The products they make include clothing, outerwear, bags, gloves, hats, and other accessories. The addition of these products has greatly expanded their market. In fact, it’s easy to say that it played a big role in expanding overall sales for the brand. In fact, Deckers Outdoor, the current owner of this company, has reported a sale of almost 700 million dollars in 2008.

If you think Australian fashion is all about safari suits, think again. If you want to experience a bit of Australian fashion and ingenuity, it’s time for you to try the products, especially the boots,
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of UGG Austalia. You definitely will not regret it.